Hi, I’m Ashley. I’m a Knoxville-based creative strategist who brings brands to life with thoughtful strategy, clear messaging, and intentional design.
Featured Project:
What is it?
Knoxville Movement Collective (KMC) is a bold, community-first brand I launched in summer 2025 to make movement feel more social, accessible, and fun. It started with one group run — and quickly grew into a full-blown outdoor movement with events across running, hiking, and paddling.
From the start, KMC was built with intention. I led the brand strategy, visual identity, web design, content, and systems — turning an idea into a living, growing brand with real traction and impact.
Today, KMC is more than just a brand — it’s a community. One people feel proud to join, show up for, and share with others.
What I led
I owned the full brand build from scratch — including:
Visual identity: logo direction, color palette, typography, mascot, and design system
Squarespace website design + full copy
Marketing assets (social graphics, flyers, merch, signage)
Internal tools for scaling: onboarding flows, captain guides, messaging systems
Strategy and creative direction for brand growth, events, and partnerships
With full creative control, I built a brand that connects — and keeps growing.
📈 405+ Instagram followers (100% organic)
👟 100+ active members across run, hike, & paddle
📊 30,000+ Instagram views in under 6 weeks
🏃 60+ Strava Club members (and counting)
Every number here reflects real people, real movement, and real momentum — built through bold creative and a community-first strategy.
Growth SNAPSHOT
FULL-SERVICE CREATIVE BEHIND KMC — PLUS CAMPAIGNS FOR BUMBLE, HELLOFRESH, STUDS, STATE FARM, AND MORE
FULL-SERVICE CREATIVE BEHIND KMC — PLUS CAMPAIGNS FOR BUMBLE, HELLOFRESH, STUDS, STATE FARM, AND MORE
Knoxville-based. Brand-obsessed. Results-driven.
Every project I take on is freelance, custom, and collaborative. There’s no one-size-fits-all — because no two clients, brands, or ideas are the same. The services below are a starting point, not a menu. If something feels close but not quite right, just reach out. We’ll shape it together.
Pricing is flexible and based on project scope.
FULL-SERVICE CREATIVE
Strategy, branding, and design for businesses, campaigns, and community-driven ideas.
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Starting at $850
For new businesses, creatives, or side projects that need a strong visual foundation. This kit sets the tone for your brand with clarity and style — without overcomplicating the process.
Includes:
Primary logo + secondary mark
Color palette and typography
Mini brand guide (PDF)
Visual direction for social or print
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Starting at $1,500
A full website build with copy that actually sounds like you. Designed to be clean, easy to navigate, and rooted in your brand voice — so you can launch with confidence.
Includes:
Custom Squarespace site (up to 5 pages)
Full copywriting for each page
Mobile optimization
SEO best practices
Basic integrations (forms, links, scheduling)
1:1 handoff and walkthrough
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Starting at $2,500
A start-to-finish creative build for brands that want to show up fully — visual identity, messaging, and systems all aligned. This is my most hands-on offer and includes everything I do best.
Includes:
Logo suite + full brand identity
Brand voice and messaging guide
Website design + copywriting
Templates for marketing, email, or merch
Strategy support before, during, and after launch
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Starting at $1,200/month or custom quote
Perfect for small teams or solo founders who need strategic, on-brand content that actually gets attention. I’ll help you create, organize, and launch marketing materials that match your vision.
Options include:
Monthly content calendars
Instagram or TikTok post design and strategy
Caption and hashtag writing
Email design or template builds
Event or launch promotions
Digital flyers or ad design
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Starting at $600
A focused, one-on-one session to define your brand foundation. We’ll clarify your voice, audience, messaging, and visual direction — everything you need before launching or rebranding.
Includes:
90-minute strategy session
Brand clarity workbook
Creative brief & visual direction summary
Messaging guide (tone, keywords, and positioning)
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Starting at $850
Designed for businesses getting ready to go live. This package includes the core visuals and assets you need to promote your launch with confidence and consistency.
Includes:
Launch graphics (email, IG, stories, digital flyers)
Countdown templates
Email or DM scripts
Custom announcement plan
One planning call
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Need a creative on your team without hiring in-house? I offer monthly retainer options for long-term support — think design help, brand consistency, and creative direction as you grow.
Great for:
Small business owners
Nonprofits
Brand managers
Busy founders with evolving needs
BRANDING FOR YOUR CAREER
Tools to help you show up clearly and confidently — from personal websites to standout resumes and strategic storytelling.
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$225
Profile refresh with updated headline, bio, featured content, and visual branding (header, headshot recommendations, etc.)
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$200
Custom resume layout and formatting with a focus on clarity, storytelling, and visual polish. Includes 1 revision.
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$125
One personalized, well-structured letter that sounds like you and speaks directly to the role you’re applying for. -
$100
Clean, custom business card design that matches your personal brand. Digital-ready for print or online use.
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Starting at $400
Support designing and organizing your personal portfolio — whether you’re a creative, strategist, or founder. Can include layout, copy, and visuals depending on platform (Notion, Squarespace, PDF, etc.)
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Starting at $650
Bundle LinkedIn, resume, and cover letter — with consistent voice, clean design, and strategic positioning that feels true to you.
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Starting at $75/hour
One-hour sessions for career clarity, creative direction, or brand feedback. Great if you need help naming your business, refining your elevator pitch, or just figuring out what’s next.
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Starting at $400
Support designing and organizing your personal portfolio — whether you’re a creative, strategist, or founder.
Can include layout, copy, and visuals depending on platform (Notion, Squarespace, PDF, etc.)
Strategic Branding & Marketing Based in Knoxville, TN
Strategic Branding & Marketing Based in Knoxville, TN
Let’s work together.
Ready to collaborate, connect, or just explore what’s possible? Tell me a little more about what you’re looking for, and I’ll be in touch to book a discovery call or next step.